Last updated: January 13, 2016 at 7:43 am
New Balance launches Digital Sport Division, Partners with Tech Titans
At the International Consumer Electronics Show in Las Vegas this week, New Balance announced a new division dedicated exclusively to connecting consumers with technology they desire to improve their athletic performance. First up a smart watch.
How Much Would You Pay for Running Shoes? What if they are Smartshoes?
The Digital Smartshoe can adjust for a snugger fit, count calories and steps, has a built in flashlight, and can wirelessly adjust the temperature of the insoles using an app on your phone. And cost $450.
Sensoria smart clothing
Sensoria’s socks and anklet combo track anything and everything you’d want to know about your running capabilities: cadence, pace, calories, distance, steps, landing and contact information for both feet, etc.