Australian steeplechaser, Genevieve LaCaze, along with her sponsor New Balance created a video diary from her 2015 season. LaCaze describes the life of a professional runner.
The Nike Smart Shoe? It could be on the way. In the world of technology and fitness it seems like all the talk is on wearables. Last week New Balance announced it will launch a smart watch at the end of 2016. Under Armour recently released something called a Healthbox. Recent patent filings suggests Nike has something new of their sleeve.
New Balance is set to take over as the official apparel and shoe sponsor of the New York City Marathon. The Boston-based shoe company will also sponsor all New York Road Runners events, programs, and youth initiatives. Joe BosshardJoe is a former University of Colorado runner with a penchant for numbers and filing tax returns. […]